I want to write, but I need to market. I’m a writer. I’ve been doing it all my life. Writing should always come first. I shouldn’t have to choose. But when I decided to self-publish, I committed myself to marketing my books. I write trashy books and I write them well, but no one will read my books if they don’t know about them, so I must market.
Marketing should be easy. There are thousands of resources available to authors. Where do I start? What methods are most effective? How do I decide which ones to use? Do I post on Twitter, Facebook, Google + or all three? Don’t forget about Good Reads. Ack! Getting overwhelmed is the easy part.
Writing is never easy. If it was, I wouldn’t enjoy it so much. No day job has ever challenged me as much as creating new characters and new stories. Nothing makes me happier than writing a story that makes me smile (or in my case, gets me hot and bothered). And I love hearing people tell me they like my stories. It never gets old. Some of them even call me talented. Woohoo!
But then I check my sales reports and ugh. Those are the days when I just want to run away to my happy place with nothing but a pen and my notebook and never come back. Let my books sell themselves. I wish. Must put my writing aside and do more marketing, dammit.
So how do I choose? I don’t. Balance is the key. I am a writer and a salesperson. My books aren’t going to sell themselves or write themselves. I have to find a way to do both. It’s not easy. Nothing worth doing is ever easy. But I can only wear one hat at a time if I want to do both writing and marketing well. Focus. Breathe. Get organized.
Oh…and be patient!
Authors: what marketing methods work best for you?
Readers: what’s your favorite place to find out about new books?